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Multifamily State of the Industry | H1 2023

Posted August 22, 2023 by G5

The first half of 2023 has unfolded the way we anticipated with demand returning to the market. Given today’s supply surge, it’s not surprising rent growth has slowed, as there are nearly 1 million multifamily units under construction, forecasted to enter the market this year into 2024. With renters back in the driver’s seat, operators […]

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Senior Living Prospect Researching Behaviors Keep Changing: How to Keep Google Business Profile Working FOR You

Posted May 26, 2023 by G5

Find yourself browsing for your next vacation getaway? And then that leads you to looking up trendy restaurants in that area…which leads you to looking up that one recipe from that one foodie blog you follow? Before you know it, you’ve viewed or clicked or scrolled multiple websites across multiple platforms, and probably read at […]

Renters Are In The Driver’s Seat – Is Your Reputation Firing On All Cylinders?

Posted March 20, 2023 by G5

Firing On All Reputation Cylinders Your first impression is critical! You might think of this as the moment a prospect walks through your front door. But in fact, the first impression was already made online.Your online reputation essentially defines this critical first impression. And how do you build and maintain a positive, memorable reputation? With […]

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Multifamily State of the Industry | H2 2022

Posted March 17, 2023 by G5

Rents are softening, new-lease traffic has slowed, new construction is heading for lease-up AND expenses are soaring…multifamily marketers are between a rock and a hard place. Do I spend more money or less? Where do I spend the budget I have? What marketing tactics are actually delivering me prospects who become residents? How can I […]

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In-Market Renter Researching Behaviors Keep Changing: How to Keep Google Business Profile Working FOR You

Posted May 19, 2022 by G5

Find yourself browsing for your next vacation getaway? And then that leads you to looking up trendy restaurants in that area…which leads you to looking up that one recipe from that one foodie blog you follow? Before you know it, you’ve viewed or clicked or scrolled multiple websites across multiple platforms, and probably read at […]

Multifamily State of the Industry | H1 2022

Posted March 8, 2022 by G5

We believe that your marketing is only as sound as the data that backs it up. We get that this can be tricky…especially when data might mean something nationally, but your properties are in certain metros, meaning you need data that represents the metros where you’re actually marketing. Good news: We have you covered where […]

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Is Your Multifamily Digital Advertising Fido Friendly?

Posted February 20, 2022 by G5

G5, in partnership with LeaseLabs, is on a mission to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. This blog was originally published by our partners at LeaseLabs.  In our paw-fessional opinion, nothing spells home like a D.O.G. […]

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The Metaverse in Multifamily Marketing

Posted February 15, 2022 by G5

G5, in partnership with LeaseLabs, is on a mission to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. This blog was originally published by our partners at LeaseLabs.  Multifamily property owners operate in a fiercely competitive industry where […]

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Rank Higher: How Content and SEO Work Together

Posted February 9, 2022 by G5

We get it, there’s always a new platform, or fancy new shiny marketing thing that you “should” be doing, optimizing, leveraging…but, here’s the deal. Marketers have limited time and energy, so rather than skimming the surface, you need to figure out how various tactics align with your business goals. So, if you’re content-marketing-curious, this one’s […]

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Crush Your Marketing Goals

Posted January 18, 2022 by G5

We know that marketing is a place where goal-setter vision meets goal-getter action. And, we like to do everything we can to support you on your way to marketing greatness. So, just to double-check that we are all on the same page. You’ve already downloaded and worked through our Goal and Intention Setting Journal? And, […]

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