In June, Google rolled out a new way to display local search results for queries across a small sub-set of industry verticals. Called Google Local Carousel, this new search feature has shaken up the world of businesses mainly in the hospitality, tourism, and food and beverage industries. The traditional Map Pack that is typically returned for queries with a local search intent has been replaced with an image and review-heavy carousel of local search results. While Carousel isn’t yet live in the property management sectors in which G5 works, we have our eye on this development.
A few key takeaways on how Local Carousel is impacting local search:
The bottom line: Businesses would do well to examine their current strategy for online search marketing and consider how it may change if Google’s Local Carousel reaches their industries. An online marketing consultant may be a good choice if concerns arise about what Carousel is or what it could mean for online marketing and analytics.
Brought to you by G5, the leading provider of Digital Experience Management® (DXM®) software and services in the property management sector.
Jasmine Brooks, TriBridge Residential
Jean Woodworth, JMG Realty
Shaun Daugherty, Sterling Group, Inc.
Kara Jones, JMG Realty
"The best part about working with G5: They are true partners in our business." Edward Hainrihar Jr., VP of Operations, Compass Self Storage