Multifamily Housing Leasing

Move your leads to leases.

Bringing in leads is not enough. To convert those leads to leases requires that you have the right tools in place.

Track, measure and move your leads down the leasing pipeline.

And optimize your marketing spend. What more could you ask for?

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Lead Management Tracking

Take the mystery out of knowing what’s currently in your pipeline and which marketing campaigns are working, which ones aren’t. With Lead Management Tracking, not only do you have visibility over what stage your leads are in on the path to becoming your resident, but you also understand the ROI on campaigns you’re running and the channels you’re using.


  • Lead Development & Tracking – Captures and tracks call, form and promotional offer data to assess marketing campaign performance (ROI).
  • Real-time Online Lead Data Capture – Provides data from online lead sources (e.g., website, ILSs) for campaign optimization.
  • Real-time Offline Lead Data Capture – Provides data from offline lead sources (e.g., billboards, print, Yellow Pages) for campaign optimization.
  • Live Chat – Without exiting your site, prospective residents can get the answers they need to take action.
  • Pricing & Availability – List all your terms directly on your site to make it simple for prospects to see what’s currently open and what each unit costs.
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Online Leasing

Turn your website into a 24/7 leasing office. G5′s DXM Platform integrates seamlessly with the online leasing tools you need to expedite the leasing process.


  • Online Leasing – Delight prospects with a 100% secure online environment, whenever and wherever they’re ready to take action.
  • Online Renewals – Reduce unit turnover and increase asking rents by proactively managing the renewal process.
  • Lead Generation – Eliminate manual entry with information auto-populated from the application or original lease agreement.
  • E-signatures – Speed up the leasing process with the ability to obtain digital signatures from applicants, co-applicants and guarantors.
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Let our knowledge help maximize your properties' digital experience.


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