If your self storage business is like others out there, you’re probably spending money on Google, Facebook, Bing, and other ads without knowing which ones are actually working. Sure, some of your leads may come through the form on your website, but did you know that up to 90% of leads come from phone calls when websites prominently display the number? So what ads are driving those potential renters to your website and resulting in a phone call?
Call Attribution: Why It Matters
70% of all ad clicks in the self storage industry occur on mobile. That’s a year-over-year increase of 21%. Your ad spend does drive results. But you need to know what works to make the most of it. Are those mobile clicks from ads on Facebook? Maybe Google? Or Yelp? Call attribution helps you draw a line from lead to source, but there are many options that make it easy for you from start to finish.
G5 Digital Advertising with Lead Insights
G5’s digital advertising has powered increased leads and conversions with strategic pay-per-click, remarketing, and other ad campaigns. Lead Insights takes our clients to the next level of knowledge and strategy by not only reporting on forms, but also phone calls. G5 Lead Insights assigns a unique phone number to a potential renter, allowing you to track the source of the lead and what they searched to find you. Whether you’re trying to just spend smarter or reduce your reliance on lead aggregators, check out our short, 1.5 minute video to learn more.