What is DXM?


How do you navigate this new territory and ensure the delivery of profitable revenue?

G5 has the answer.

Digital Experience Management® (DXM®) is the oversight of how your customers — current and prospective — perceive all of their digital interactions with your property over the entire customer lifecycle — from awareness to advocacy. They need to be “wowed” from their very first exposure to their very last — and at every digital touchpoint in between. That’s how you inspire advocacy, where your customers are recommending your property to other people in the social sphere. The result: increasing demand for your property and enabling you to increase rents without affecting occupancy.

G5 is the only provider of DXM software and services in the property management sector. The G5 DXM Platform — which hosts more than 5,000 property websites, representing over 1 million units — and accompanying products and services help our clients transform the way they market, sell, service and generate advocacy in the digital world. And G5 helps our clients win online by creating and managing digital experiences that deliver quantifiable results.

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What’s the first step to creating a DXM strategy?

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