Paid Clicks on Smart Devices up 89%
Mobile technology is a powerful marketing tool. As of January 2013, nearly half of all U.S. adults owned smartphones, and more than 30 percent had a tablet, according to The Pew Research Center. Meanwhile, a recent study found mobile devices were responsible for nearly one-fourth of all paid clicks at the end of 2012. With such high numbers, it's no wonder brands spanning all industries have leveraged this platform; if you haven't, you're missing out on connecting with the majority of current and potential customers who use smartphones and tablets.
More about the mobile study
The Search Agency's State of Paid Search Report found the number of paid clicks on smart devices grew 89 percent from 2011. Tablets in particular have seen a major boom in popularity, with more consumers rushing to get their hands on the latest tablet models.
"With ongoing advancements and multiple lower priced tablet options being introduced into the market, it's no surprise traffic on these devices continues to increase," said Keith Wilson of The Search Agency.
What's it to you?
More mobile marketing efforts mean your competitors could be hogging a major audience if your website isn't optimized for mobile devices. Smartphone and tablet users are unlikely to spend much time on a site that isn't tailored to their device, which means your property could get overlooked, forgotten or associated with the poor layout viewers see on their devices.
Don't want that to happen? Then make sure the mobile version of your websites are well-designed, accurately portray your property message and cater to on-the-go users looking for meaningful content.
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