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Borrell Associates: Local Online Spending on the rise


    Local is where the action is according to a recent report from Borrell Associates entitled "What Local Media Web Sites Earn: 2008 Survey." 

According to Kate Kaye over at ClickZ.com:

"As has been forecast for all of online advertising, local Web ad revenues are poised for growth. A new report shows local online ad spending is rising at a 50 percent clip, and will hit $13 billion this year.

Borrell Associates pegs 2007 local online ad revenues at $8.7 billion in its new "What Local Media Web Sites Earn: 2008 Survey" report. Double-digit growth over the next year and a half is projected, based on a survey of over 3,000 local media properties."

This is big news for those of us in the Local Marketing space.