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Don't Fear Digital Marketing


[caption id="attachment_4867" align="alignright" width="324"]Girl perplexed by the Internet. Poor girl.

Ways to overcome fear and confusion surrounding digital property marketing strategies.

 Solid digital marketing can help you get more leads and land more leases—without using Internet listing services. Digital marketing may seem complicated, but have no fear. The benefits are tremendous and it's well worth a little research.

For instance, most aspects of digital marketing—social media, search engine marketing (SEM) and digital lead generation, to name a few—are expected by many customers. Don't have a Facebook page or Twitter feed? Your competitors probably do, so you should consider creating one to stay as current and competitive as possible.

Digital Marketing for Your Property

It may be easy for you to brush off the benefits of digital marketing strategies, especially if you have experience and success using more traditional marketing avenues; however, there is one advantage of digital property promotion that can't be ignored: Analytics. Whether you choose to rely on Facebook, Twitter, LinkedIn, Google+, YouTube and/or a solid mobile SEO campaign to find residents for your property, most programs enable you to easily determine your return on investment and give you an indication to how your marketing strategies are doing to attract renters.

How Digital Marketing is Becoming More Important

Local digital marketing is becoming the norm rather than the exception. A recent survey by Balihoo found that brands that plan on using increased digital promotions techniques into 2013 relied on social media and SEO in 2012, but plan to focus more on mobile marketing, blogging and customer reviews next year.

Three Ways to Curb Your Digital Marketing Fears

It may be easier said than done, but if you are trying to attract web-connected renters to your property, you can't be afraid to update your marketing strategies. There are three ways to get over this fear, including:

1. Learn as much as possible about digital marketing for your property. The G5 blog has archives and tips for learning the ins-and-outs of keyword placement, social networking, resident review sites and how to spotlight your property's most attractive features.

2. Jump right in and start tracking results. It may take a few months for your digital strategies to grow and become a true asset to your current marketing campaign, but the sooner the better. Hands-on experience may take some of the intimidation out of the process as well.

3. When in doubt, reach out to professionals. Creating brand-new digital strategies from scratch may not be the easiest task to take on, and it can be easy to become overwhelmed by a new world of information. Whether you're new to digital tactics or just need some guidance building upon an existing campaign, it may be beneficial to get help from an online marketing consultant with a strong grasp on how to make your property stand out from competitors'.

Brought to you by G5, the leading provider of Digital Experience Management (DXM) software and services in the property management sector