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Facebook goes after Yelp traffic with mobile business page redesign


Facebook launched a redesign of their mobile business pages.

Facebook launched a redesign of their mobile business pages.

Yelp is a top destination for users looking for business reviews as well as phone numbers, addresses and hours. Facebook wants that traffic, so last week it introduced a new mobile design that features details about local businesses, including star ratings and buttons to Like or Call. Facebook hosts 15 million local business Pages in addition to brand pages, with almost half of Facebook's business, organization and public-figure Page visits now coming from mobile.

"A Page is a business's identity on Facebook, so we're making it easier for your current and potential customers to interact with your Page in a way that's both efficient and useful," the social network stated on its Facebook Studio page.

Updates aim to improve user experience

The new design surfaces useful information without the need for extra taps. Your property's location, photos and hours are now front and center. Buttons to Like, Call and More (Share, Message, Copy Link, Report) are now right at the top. A zoomed-in map (by Google iOS) is shown so the user immediately can identify the cross streets and general location, with the address, distance, hours and price range just below it. There's an average star rating and reviews from the user's friends. And there's a big button to add your own recommendation and a near full-screen, swipe-sideways album of photos.

Ensure your Page's information is up to date to make the most of the new mobile design.

Brought to you by G5, the leading provider of Digital Experience Management® (DXM®) software and services in the property management sector.