In an effort to boost profile authenticity, Facebook launched verified pages last week to help users find the legitimate accounts of businesses, high-profile people, public figures and celebrities. In a press statement, Facebook explained verified pages have a small blue checkmark next to the profile owner's name, which also appears in search queries, in stories about users liking a page, in News Feed ads and when members hover over a page's title.
What you should know
As social media continues to play an increasingly sophisticated role in how people interact with businesses, conduct searches and make up their minds about brands, it's important to take advantage of all Facebook has to offer. You may not be a public figure, but you may want to look into verifying your profile to boost the legitimacy and professionalism of your brand. Here are several key points you should be aware of:
- Verified pages boost social media's legitimacy: Social Fresh explained Facebook's move builds on Twitter's account verification initiatives. As these social networks, along with Google+, play a larger role in the way people access information, these sites strive to boost their reputations as reliable, legitimate content providers. Since their creation, these sites have seen a slew of fake accounts posing as celebrities and businesses. These profiles have not only confused users, they've also sprouted identity security concerns.
- Improve your relationship with your audience: Facebook's move is aimed at encouraging celebrities and companies to use the site as a public platform, and as more businesses do so, your potential customers will expect the same from you.
- Consistent activity is vital: However, if your brand's profile is lacking or you fail to interact regularly with followers by posting and sharing photos, your page will be difficult to view as legitimate.
While Facebook stated it will notify page owners if their profiles become verified, Social Fresh stated some brands have been able to achieve a verified status by reaching out to the social network.
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