Self storage operators can use Facebook to build a niche market.
Social media is a great platform for reaching a wide array of prospects across regions and demographics. But what can self-storage companies do to build up the niche audiences on Facebook? It just takes a few savvy techniques to attract the right kind of prospects.
The first step: Post content that's relevant to your prospects.Content can be anything from a special promotion on storage lockers to news on your facility or tips on how to organize belongings. Prospects need a reason to follow your feed, and continuous content is the solution. Post at least two to three updates each day.
Keep content light. Social media is about creating personal relationships with prospects, and they might be turned off by a profile that's too heavy on the technical content. It's a forum to have a little fun, even post some quirky content if it's relevant. Facebook is about levity and brevity.
Of course you'll need Facebook friends to read your content. To build a following, share other people's content and comment as often as possible. Nobody wants to be friends with someone who only talks about themselves, so it's crucial to be engaging to attract new prospects.
Brought to you by G5, the leading provider of Digital Experience Management (DXM) software and services in the Self Storage industry.