In the latest issue of Multifamily Executive, G5 CEO Dan Hobin is featured in an article called “Getting Bounced.” The article explores the question surrounding the importance of bounce rates. Just how sticky does an apartment community website need to be? And how does the bounce rate on a desktop website differ from mobile?
At G5, we think bounce rates can give us valuable insight, but they aren’t nearly as important as response rates. Lead generation and bottom line results are the only true metrics of a website’s success.
Read the entire article here.