Today, our esteemed Search Optimizer Erik Miller has contributed a piece about updates for Google Maps and the effect that will have on local search.
Mr. Miller has a strong history in SEO and has been working hard with Google to get this problem repaired.
Please see his contribution below:
"Good News for Search Engine Optimization (SEO) within Google Local Search Results. As those of us in the Storage Industry know, Public Storage is a beast of a company who consistently dominates the top ten map results in Google, commonly known as a '10 pack'.
Well folks, it appears there is a light at the end of the proverbial tunnel. In a recent interview, Carter Masian, the Director of Product Management for Google Local had this to say regarding what we see as questionable SEO tactics by Public:
'Yes, in that case, even though there is nothing inherently wrong with a single business ranking prominently in the top results, we are working to modify the way we handle cases like that. The challenge spans multiple areas around the quality of the data, the way we index it, the way we score it, and the way we present the UI in showing it.'
Whats that mean for Google? Re-weighting their algorithm and all the back-end work that that implies.
And what does that mean for those of us who know how much the 10 pack affects local search and want users to get the best information and the best experience possible? Frankly, it's great news to see that users will get a more authentic experience with their maps and we are happy to see Google still keeps the user experience in mind."
Here is a shot of what Erik is talking about: