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Have PC Searches Peaked?

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A recent comScore analysis revealed that queries conducted on PCs may have reached their peak. The data indicate that PC searches are down, and it may very well be due to the rise of smartphones and their increasing prevalence in searches.

Now that web searchers have a new device on which to search, PC use and its role in web browsing may be declining. However, you can make the most of these changes and ensure your property is still getting the attention it needs on the web.

Mobile-friendly

Most importantly, it's critical to ensure your website is mobile friendly. If not, those seeking a unit may have a hard time navigating your site and finding information. If you don't have a mobile website, you should consult an online marketing consultant who can assist you in developing a site that is appealing for those searching on smartphones.

Social presence

Many people with smartphones are perpetually connected to social networking sites via their devices, making it important for you to have an established presence on Facebook and Google+. As users often check their profiles consistently throughout the day, you'll want to ensure you're posting updates for current residents to stay up-to-date on happenings and potentially grab the attention of prospects with engaging posts.

Keywords

If you've used both a smartphone and a PC, chances are you've conducted searches a little differently on each device. Often, smartphone users type in shorter queries and have more misspellings, meaning it's important for you to consider how your current keyword strategy will impact your rankings for those searching on mobile devices. Determine how you can shorten current keywords that mobile users may type in and start using them on your site. If you're having a difficult time thinking of new keywords that could be of use to your mobile strategy, you may want to consider getting assistance from search engine marketing companies.

Do you believe PC searches have peaked? If so, are you increasing your mobile strategies?


Brought to you by G5, the leading provider of Digital Experience Management (DXM) software and services in the property management sector.

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