Read Our Latest White Paper: Keeping Up With Google
In honor of Valentine's Day, you need to embrace ("love" doesn't apply here) Google's numerous changes to its search algorithms, paid advertising tools and social network. The following is an excerpt from one of our latest offers, a white paper on Keeping Up With Google: How to Get Found as the Search Giant Evolves. Download the entire white paper here, and learn why it's time to sit up and take notice of all the changes that Google has made - and how those changes affect your digital marketing efforts.
The Frequency of Google Updates
Google revises its search engine algorithms dozens of times every year. For example, according to Search Engine Land, there have been 21 confirmed Panda updates by Google, with an update coming every four to six weeks since February of 2011. Unless you're a search engine optimization expert, it can be hard to keep up. Engaging expert assistance is the best way to ensure you're not missing out on changes that can help your site rank well in Google search results.
While the updates help improve users' search experience, they can make it harder for your properties to get found online if you're not optimizing for them. What is the number one thing you need to do to improve search engine rankings for your properties? Take a hard look at your content. You need to ensure that it's high quality original and very relevant to your target audience.
But you can't stop there. You need to follow the latest search engine optimization best practices.
And you can't stop here. Click here to download the entire Google white paper now.