Today we ran across a well-written corporate blog written by a company that does similar work to us. Now, obviously, if they did all the things that we did, including measurement, marketing, optimization, maps and the like, we might be hesitant to share their thoughts, no matter how good the blog was.
Luckily, they don't offer the full service package that we do.
So, with that being said, there is an optimization firm out there that did an absolutely transcendent job of telling small local businesses why they needed a web presence. And gathering a bit of data to point it out.
Now, an important factor to consider is the changing dynamic of advertising. We've discussed this in depth here, but it really is true. As advertisers migrate from more traditional media, they are going to have to find new ways to reach audiences who have moved on to new media such as the Internet.
To quote: "Having a small business web site that can be searched and found on the Internet by customers - and potential customers - looking for the products or services you offer in their city is becoming a key marketing tool for small business success."
Now that sounds really similar to things we've said, doesn't it? That's because, to be perfectly frank, it's just very, very true.
In plain and simple English: if you want to compete in ANY market, you need a web site. And one that is found on the front page of Google, at that.
And the numbers back it up:
"For the first time ever, spending on TV advertising is set to outpace spending on newspaper ads this year, according to the latest report from market analysts Veronis Suhler Stevenson, a private equity firm in the media and communications field. And Internet advertising is expected to surpass even TV advertising by 2011 - in three year’s time."
This means that most regional and small to medium-sized businesses are making this leap. If you, too, want to be successful then the answer is simple: make the leap as well. Your competitors are, and it would be foolhardy to let them march on in front of you.