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Local Video Market to Reach $1.5 Billion by 2012


The Kelsey Group today pointed to a TKG forecast on local video. It seems that TKG expects the local online video market to reach $1.5 billion by 2012.  

According to Mike Boland at Kelsey "The popularity of online video has trickled down to the local level in the form of small and medium-sized business video advertising that accompanies local listings and business profiles."

As Boland sees it, video is a value add to the local marketing landscape. He says, "Local online video for small businesses also combines the traditional appeal of television advertising with the distribution efficiencies and advantages of the Internet. For users, video in the local search environment complements listings and is watched in “lean forward” mode, as a way to assist purchase decisions and add color to listings."  

So it appears video on the web is quite possibly the next wave in advertising at the local level.   G5 will be there, as always, finding the most efficient ways for our clients to reach their local customers.