The art of the turnaround isn't easy and finding ways to earn more profit in a difficult economy isn't always fun, but a little creativity can go a long way. Increasing the bottom line may involve streamlining internal structures already in place or finding one vendor to offer a competitive price on a bundled job. Setting up a call center, or at least a receptionist, to receive calls may be another way to better manage incoming calls. We agree with this author that tracking every lead is critical - in addition to tracking the results of online marketing efforts, our call tracking service helps our clients close the loop. Tracking leads allow businesses to determine the effectiveness of their advertising. See the complete story in Multifamily Executive.