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Turn Naysayers into Early Adopters

G5 Posted April 17, 2019 by G5

One of the biggest challenges facing self storage operators is the adoption of new technologies by onsite staff. Whether you want to bring in self-service kiosks, utilize Bluetooth locks, or transition the entire rental process online, operators generally have more issues with staff members warming up to the new technology than with the technology itself. […]

Customer service executive talking on headset in office

Multifamily Searches Are Peaking, What Are You Doing to Get Found?

G5 Posted April 15, 2019 by G5

Your properties can stand out on their own without having to incentivize potential renters with free rent. A few years ago, Google introduced the “Age of Assistance,” which speaks to the fast-moving consumer force that has high expectations for relevant, immediate, and hyper-personalized information. By meeting their expectations, you don’t have to offer concessions. And […]

Cropped shot of a young couple visiting friends in their new home. Selective focus.

20 Digital Touchpoints: The Real Estate Marketer’s Guide to the Buyer’s Journey

G5 Posted April 12, 2019 by G5

In order to drive new, high-quality leads, real estate marketers must be able to connect with potential renters at each stage of the purchase process. G5 recently published 20 Digital Touchpoints: The Real Estate Marketer’s Guide to the Buyer’s Journey, an eBook aimed at helping you stand out by providing great tips and insight on […]

Software development for digital marketing via multichannel communication network icon on internet technology

Overcome Low Senior Living Occupancy with New Technologies

G5 Posted April 10, 2019 by G5

The senior living industry is currently experiencing record lows in occupancy at 88 percent. With the market tightening, you need to branch out and try new technologies to generate new leads to overcome these low occupancy levels. Adding new technologies to your marketing strategy can help attract new residents that you may not have reached […]

Senior couple signing retirement documents. Elderly caucasian man and woman sitting at home and signing some paperwork, focus on hands.

You Need a Self Storage Brand. Here’s Why.

G5 Posted April 8, 2019 by G5

Attracting and retaining the right renters starts with a well-developed self storage brand. Anytime you interact with potential customers, be it online or off, your brand matters. Expand your business, increase sales, and establish your company as a credible resource in the community by creating a brand customers can identify with. Self storage supply continues […]

Two children little girls home in a cardboard ship play captains and sailors

Geo-Fencing vs. Geo-Targeting: What’s the Difference?

G5 Posted April 5, 2019 by G5

Location-based technology has opened up a world of possibilities for real estate marketers. Along with an influx of data comes new terms and methods for targeting users based on their location. Geo-targeting and geo-fencing are often used interchangeably but they aren’t the same thing and should be used differently in your digital marketing campaigns. Understanding […]

Young Businessman pushing his city bicycle and using his smart phone. He has tattoos and hipster haircut. He just got positive reports from stock market. Using app on his smart phone. He is celebrating his success with fist up.

How AI, Machine Learning & Automation Are Helping Multifamily Marketers Become More Efficient

G5 Posted April 3, 2019 by G5

Typically, when markets soften, budgets tighten. During this time, multifamily marketers can’t afford to lose leads. That means you need to find ways to stretch your marketing budget to attract more renters. Technology can help mitigate potential losses by increasing the effectiveness of your marketing. Artificial intelligence, machine learning, and automation reshape how marketers interact […]

Realtor showing house to a young couple wanting to rent it

Research Review: The Age Well Study

G5 Posted April 1, 2019 by G5

Mather LifeWays recently published a report presenting extensive research exploring health in wellness in Life Plan Senior Living Communities. The Age Well Study: Comparing Wellness Outcomes in Life Plan Communities vs. the Community-at-Large study provides strong evidence for the benefits of Life Plan Communities and also highlights areas where wellness can be improved. The Age […]

Happy and friendly senior men and women having talk by cup of tea in cafe

Old School Marketing Tactics You Need to Ditch and 3 You Need to Focus on Now

G5 Posted March 29, 2019 by G5

Do you remember the last time you opened up the Yellow Pages to search for a self storage facility, apartment community, or senior living community? If you’re anything like us, it’s probably been about a decade. In today’s digital age, old school marketing tactics like phone book advertising have gone the way of the 8-track. […]

Phone Book and phone handle, close-up view

G5 Gives Back to the Boys & Girls Club of Bend

G5 Posted March 27, 2019 by G5

Giving back to the community is a big part of G5’s culture. We believe in paying it forward to so others can thrive. This week, we put that belief into action by donating 17 laptop computers to the Boys & Girls Club of Bend to establish the new Tech Lab Sponsored by G5. “We’re very […]

G5 donates computers to Boys & Girls Club of Bend

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