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Using Micro-moments to Master the Digital Customer Journey
Posted February 18, 2018 by G5What are micro-moments? Micro-moments were originally introduced by Google in 2015 to address the growing shift towards mobile. Micro-moments consist of intent-driven moments that occur throughout the customer journey that influence decisions and define preferences. Thanks to the increasing reliance on smartphones, micro-moments have put a name to the behavior of wanting answers immediately. Today, […]
Top 10 Multifamily Markets to Watch in 2018
Posted February 16, 2018 by G5We’ve reviewed the top ten markets for 2018, and secondary markets are being favored over primary markets. Los Angeles and Boston are the only primary markets in the top ten of the PwC and Urban Land Institute Survey, “Emerging Trends in Real Estate.” Why? There are two possible reasons. One, investors are stepping back to […]
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What You Need To Know About The Facebook News Feed Algorithm Change
Posted January 30, 2018 by G5Facebook recently announced an algorithm change to its News Feed that will re-prioritize content produced by friends and family, and business content that sparks user engagement. What will this mean for you?
Employee Retention and Baby Boomers
Posted by G5As millennials enter nursing programs at higher rates than expected, senior living communities can worry less about staff shortages and more about recruiting the best team members. Strategic digital advertising gives communities an increased advantage to find and be found by candidates that are the right fit and boost the likelihood of employee retention.
How to Optimize Your Marketing Efforts for 2018
Posted January 11, 2018 by G5To keep up with the competition, now is the time to employ new digital marketing strategies
Plan Now for Unique Resident Events in 2018
Posted December 20, 2017 by G5Don’t just host the same, tired events at your community. Try something different to truly engage your residents.
How You Can Benefit From G5’s New Partnership With Facebook
Posted December 15, 2017 by G5G5 was recently named a Facebook Managed Partner, giving us access to a wealth of information that can benefit your digital advertising efforts.
Don’t Base Your Marketing Strategy on Bounce Rate – Here’s Why
Posted December 8, 2017 by G5Don’t get too stressed about your bounce rate. It’s more about the quality of visits, the intention of the page, and the action the visitor takes.
Winter Marketing Tips to Keep You on Track Year Round
Posted December 6, 2017 by G5The holiday season is upon us, but that doesn’t mean it’s time to slow down your marketing efforts. It’s a great time for a year-end review, content creation, and testing to ensure your strategy will remain strong into the new year.
3 Ways to Adapt Your Senior Living Marketing Efforts This Holiday Season
Posted November 27, 2017 by G5During the holiday season, don’t lose your marketing motivation. It’s the perfect time to maximize lead generation.
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