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Before we get into the importance of Conversion Rate Optimization (CRO) for your website and business, let’s first make sure that we’re on the same page about what CRO means.

On Friday, our Google team let us know that Google is dropping the ads in the right-hand sidebar column on their desktop results pages. We thought about writing a blog post immediately, but nobody reads blogs posted on Friday night.

Let’s face it. Today’s user doesn’t have the longest attention span. Well-meaning websites that are trying to be everything for everyone just aren’t working. You need to hit your numbers.

Google has announced its plan to support fast-loading Accelerated Mobile Pages (AMP) within Google starting today.

Social media is no longer just a job for interns or young, tech-savvy individuals.

By now, after reading through Part 1, you should know who your target audience is and have chosen social media channels geared towards that audience.

Now that you’ve reached your audience with great posts, you might be wondering how you can get even more likes, tweets, and overall popularity.

Did you know 97 percent of consumers use search engines to research products and resources? It seems intuitive, right? Consumers head online as their first stop before making a purchase decision.

You know it’s essential to get viewers to your website, and you know that Search Engine Optimization (SEO) is important for driving viewer traffic.

This week eMarketer released a study on digital ad spending trends which projects that display advertising spends will eclipse search advertising for the first time in 2016.