Social media enables people to connect with each other with immediacy and simplicity. It's a fantastic tool for self storage operators to interact with existing customers. But there's a dark side to social media. Fake accounts, wild diatribes and other negative social media can do real damage to your business. Don't worry. This is how you can deal with negative social media when it pops up.
Get Evidence The first step: Document it. Use a screen capture to take a snapshot of the page. It's possible the user will delete the offending reaction or edit it. It's best to have proof of the incident in case of an escalation in rhetoric or worse, legal issues.
Keep a Level Head Oftentimes, when people post negative or insulting comments, they're looking for a fight. Don't indulge them. Don't fire back with your own barbed words. If things get messy, your online reputation can take a hit.
Respond in an Appropriate Manner Stay calm. Remember there are plenty of other people watching. And friends and other sympathetic users won't rush to defend you if you're being a jerk. If something too malicious, damaging or libelous is said, consider avenues to file a complaint. Always take the high road.
Brought to you by G5, the leading provider of Digital Experience Management (DXM) software and services in the Self Storage industry.