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Spreading the Sunshine: A Day in the Life of a Marketing Analyst


By Dara Christoff, Marketing Analyst, G5 Search Marketing  

There’s never a dull moment for a G5 Marketing Analyst. As the single point of contact (commonly known as an account manager) for clients, a Marketing Analyst spends the day interacting with clients and working with other internal G5 teams. Also known as the Eternal Sunshine team because of our positive attitudes and fun spirits, the Marketing Analyst team tempers professionalism with a dash of mischief.

What does it take to be a G5 Marketing Analyst? Impeccable multi-tasking skills, perpetual optimism, an encouraging spirit, and the willingness to do whatever it takes to make sure clients are happy. Oh, a love for candy is a plus, too.  

When G5 launches a website for a new client, the Marketing Analyst anxiously stands in the wings awaiting the opportunity to train that client on what G5 does – drive, engage, track, measure, and optimize. We also take the time to train clients on website functionality and the G5 Client Center reporting and content management capabilities.  

After the initial training, G5 Marketing Analysts remain in close contact with clients. Our role is to help clients understand the performance of their websites, online marketing, and new website functionality opportunities, as well as to communicate new developments in the search, social and mobile worlds.  

G5 Marketing Analysts are available to assist their clients as soon as an e-mail hits the inbox or the phone starts ringing. They spend time analyzing performance, troubleshooting and advising clients on the best course of action to take in any given situation. They send monthly emails regarding reports and pertinent G5 Client Center or search engine updates, and hold quarterly online marketing performance calls with clients to share what G5 and the client were able to accomplish together. In addition, we also attend annual trade shows and conferences where we have the opportunity to meet valued clients face to face.  

Behind every good Marketing Analyst is the G5 team: experts who offer support and knowledge to ensure that the company is a one-stop shop for client needs. The Marketing Analyst team fields questions from clients and relies heavily on the assistance of other G5 teams - including Search Engine Optimization (SEO), Pay Per Click (PPC), Support, Professional Services and Engineering. Whether a client has questions about website performance metrics, lead reporting, Pay Per Click, how to make updates to their website, search engine rankings, optimization, online directories, call tracking, and everything in between – the Marketing Analyst works closely with other G5 teams to make sure we’re meeting our clients’ expectations.  

Marketing Analysts fully embrace the G5 Core Value “Work Hard. Play Hard. Live Life.” and take their fun as seriously as their work. Be it playing on the G5 softball team, competing in Bend’s annual Pole, Pedal, Paddle race, or participating in the annual Gopher Broke Golf Scramble charity, a Marketing Analyst can be found enjoying the competitive and fun camaraderie of other G5 employees. To top it all off, the Marketing Analyst team seeks out fun ways to play throughout the year, such as customizing Mardi Gras masks featuring the G5 executive team with sparkly gems and jewel-toned feathers, throwing a Kentucky Derby party complete with exotic hats, or getting together for a 4th of July barbeque with family and friends.