By Kim Evered, Solutions Marketing Manager
Last week, several of us attended the Self Storage Association Fall Conference in Las Vegas. The emphasis for industry success continues to be on operational efficiency and streamlined marketing, as well as revenue protection through value selling.
The keynote address by Dean Jernigan announced the re-branding of U-Store-It to CubeSmart, which corresponded with their Press Release. He introduced the concept that expanded services and amenities at the store level will be the differentiators in the future. The CubeSmart re-branding and Dean's vision for the future of the storage industry was the buzz of the conference.
While conference attendance was down slightly from last year, the networking opportunities were still plentiful and well organized. We look forward to upcoming SSA events, including the SSA Winter Executive Ski Workshop in Lake Tahoe, CA January 30 - February 2, 2012, and the SSA Spring Conference, which will be a combined event with the Florida SSA in Orlando, FL in April 2012.