Are you ready to win the Zero Moment of Truth?
The digital marketing space is always changing. There’s no magic formula, no template. Search engine strategies can change with one swift Google algorithm release. And 2013 will not be an exception. Here’s a list of the top five digital marketing trends to look for in 2013:
The Zero Moment of Truth (ZMOT)
As we know, the Internet has changed how consumers decide to buy. But next year there will be lots of buzz about “ZMOT,” a term coined by Google to describe the consumer’s online decision-making moment. ZMOT can make or break your chance of gaining a new customer. To win The Zero Moment of Truth, you must make certain your digital experiences are amazing: aesthetically pleasing, relevant (in message, image, content and context), valuable, meaningful, local and personal.
Next year, 90% of all mobile phones sold will be smartphones. And by the end of 2013, one in three paid clicks could come from a tablet or smartphone. Net: mobile matters in 2013.
Responsive Website Design (RWD)
With the increase in the number and types of digital devices being used to consume content, websites in 2013 will largely incorporate responsive website design to meet viewers’ needs and expectations.
Businesses will begin taking Google+ more seriously with the realization that participation is critical for search engine optimization. You can’t win a new customer if you can’t be found. Period.
Ratings & Reviews
2012 saw a big jump in the importance and value of online ratings and reviews. That trend will continue next year with the continued growth of mobile Internet usage and growing trust users place on positive online reviews for making a purchasing decision.