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Transferring Online Assets

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Digital Asset Transfer

Transfer Online Assets When Purchasing a Property

Part and parcel of property purchase is the transfer of online assets. Buyers need to include the domain(s) and social media assets of the property in the purchase transaction; the transfer of these assets – including registrar (domain registration information) and log-in information (user name, password) is imperative verbiage in your sales contract. A seemingly daunting challenge can flow seamlessly if these practices are kept in mind:

Domain Transfer Best Practices

The first thing you’ll want to learn is that the Domain Transfer is VERY important. Make sure that the domain name is at least 60 days old and unlocked (registrars lock by default). The best option for this transaction is to transfer the domain directly to the buyer. Another good option is for the seller to redirect the domain to the buyer’s new domain. You don’t ever want to turn off the domain entirely. Once you have access to the domain(s), transfer all of your domains to a single account to streamline domain management. Godaddy.com is a trusted registrar with reasonable pricing.

Social Media Asset Transfer Best Practices

The social media outlets attached to your purchase weigh heavily on the reputation and success of the property. It’s imperative to protect these assets by obtaining the logins for the listing and changing the passwords. Another option is to delete the listing from the account so the buyer can then claim the listing. Social media and its myriad venues enable your property to have its own voice – ensuring current customers and prospects the trust in your business that they deserve. Make sure the key accounts (any and all password-protected social media accounts including Blog, Google+ Local, Yahoo Local, Bing Local, Facebook, Yelp, Foursquare, Twitter, LinkedIn, YouTube, etc.) are all included in your purchase transaction.

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