Multifamily property operators and marketers may want to find out how walkable their property is then use that in promotions.
According to a recent article in Multifamily Executive, the extra resources necessary to improve a property's green initiatives, outdoor spaces and walkability are worth it when appealing to eco-minded rental prospects.
"Walkable communities are incredibly important," Scott Ziegler, founding principal at Ziegler Cooper Architects, said in the article. "You need to make walkable spaces more meaningful."
Here at G5, we measure a property's walkability using Walk Score, which promotes walkable neighborhoods as having a direct effect on environmental sustainability and improved health. People can plug in an address or city area and Walk Score will calculate whether most errands require other forms of transportation and how convenient or walkable the location really is.
The website also allows prospective renters to see what transit options are nearby, which neighborhood attractions are considered must-visit gems and even on-site apartment rental searching.
You can promote your rental property's walkability by adding a Walk Score badge to their website, which allows people to click through to the Walk Score site and see how convenient the location really is.
How to Market Non-walkable Properties
Walkability isn't always the most important factor in a prospect's apartment hunt. Some cities are home to people who prefer to drive, so a walkability score won't have as much weight in their final decision.
But it might not be a bad idea for you to promote outdoor spaces anyway. Adding bike racks or lockers and mentioning them on the property's website, blog and social media profiles is a small step to take that could attract people who bike for pleasure or as a main form of transportation.
It may also be beneficial for rental property owners to spruce up patios and common areas, which give residents green spaces to enjoy if the surrounding neighborhood doesn't. This doesn't always require a large budget and can be done easily with seasonal plants, clean outdoor furniture and regular maintenance as needed.
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