Marketing to Baby Boomers is an ongoing hot topic of discussion among our Senior Living clients, whose children often make the decision about their parents’ living situation (or at least, influence the decision a great deal).
But the 19-year span between the youngest and oldest Boomers makes the question of how you communicate a little more complex. What is a Boomer, anyway? Are they 64 year olds, 55-year olds or 46-year olds? Maybe our assumptions about this group shouldn’t be too cut and dry. Not every Baby Boomer remembers where they were when Kennedy was shot. (Or, related to "The Big Chill").
Read the USA Today article on the Baby Boomer gap here.