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Why Google Grooves on Responsive Design


Earlier this summer, the Web giant officially gave its endorsement of this new approach to website design. Responsive web design (RWD) involves web page creation that detects the visitor’s screen size and orientation and adjusts the layout accordingly, delivering optimal user experience regardless of the device being used. Net: To ensure that your website is optimized for mobile devices and for search engine spiders, RWD is the way to go.

A few of reasons why Google is big on RWD – and why you should groove on it too:

  • Attracts more links to key pages – one URL for each website page means the links attracted to those pages will be higher than if the same page was at multiple URLs
  • Can be easily indexed – has to be crawled less as a set of URLS need only be accessed once for content
  • Keeps readers happy – improves usability resulting in decreased bounce rates and increased conversions
  • Works on multiple devices – design scales based on the size of the device window being used

A recent study shows that 57 percent of mobile users will not recommend a company with a bad mobile site, and 40 percent of users will visit a competitor’s site rather than use a poorly optimized mobile site. Those stats make you think twice.  

G5 is in the process of going responsive. Are you?