Finding the right partner to market your senior living community can be difficult. Senior living marketing requires a nuanced approach that recognizes the importance of each stakeholder involved in the decision making process, from the resident to the caregiver to the adult child of the senior who is no longer capable of making their own life choices. At G5, we have both the experience and expertise you need to successfully market your community. We offer a holistic marketing solution that helps you target the right user, guiding them through the buyer’s journey with ease — all while staying true to the essence of your brand.
Utilize Industry-Specific Data
We get it. You really like your local marketing agency. But do they truly understand the senior living market — and have the proof points to back it up? At G5, we do. We couple industry trends and best practices with Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) data to inform all our marketing decisions. Our tailored lead generation strategies result in 37% higher click-through rates compared to industry competitors on Google. We work with you to identify your target audience(s) and then develop a data-backed plan of action that will not only draw users to your website, but get them in the front door for a private tour with the director of your community.
Understand the Buyer’s Journey
If there is one thing we know to be true about the senior living buyer’s journey, it’s that it is not linear. The average user, when ready to make a purchase decision, will review an average of three to four websites before even scheduling a tour. With so many touchpoints — both online and off — you need to be sure that your community is accurately represented across all of them.
It starts with optimizing your digital presence. At G5, we can help align your community’s marketing materials — website, brochures, paid advertisements, etc. — so they work together to create awareness, fulfill an interest, impact the buyer’s decision, and guide them to take action. Not only can this help increase leads, it also improves brand recall and trust.
Communicate Your Brand Value
While data is a compelling piece of the marketing puzzle, how you communicate your brand value is also key. Does your website feature imagery that speaks to the target audience? Is the copy easy to read and written in a voice that will resonate with both seniors and their loved ones? Most importantly, is it true to your unique brand and community offerings?
The G5 Creative Services department is your partner for all things brand development and marketing collateral. We know that when it comes to senior living, there is no such thing as one-size-fits-all — your community is unique, and you need to stand out from your competitors. That’s why we take the time to get to know you, developing a one-of-a-kind solution that highlights who you are and what your business stands for.
Beyond your websites, our expert team of designers, writers, and Creative Account Managers collaborate with you to craft agency-quality marketing materials. From ideation to execution, we can create everything from billboards to brochures to window wraps and more.
Convert the Right Prospects
It’s one thing to attract visitors to your website; it’s another to convert them. At G5, we’re conversion oriented. We design all aspects of your digital strategy to cater to the unique interests of your target audience. That means your community shows up in the moments that matter most, like when the adult daughter of a senior living with Alzheimer’s is searching for Memory Care, or when a recent retiree is seeking to downsize and wants to live in an Independent Living community closer to their grandkids.
Partner with G5
When MBK Senior Living needed help getting their communities to stand out in already saturated markets, they came to G5. In one year, their year-over-year online referrals grew from 25% to 315%, the result of which was 42% more move-ins.
Let us show you how G5 can help your senior living community achieve similar results.