Of course, since they're owned by Google, this is almost certainly going to have major repercussions for local businesses.
This will, in all likelihood, be yet another tool in the local search arsenal as businesses migrate online.
But, it could be a very big one.
Video already plays a fairly big role in search results. It isn't crazy to think that as video becomes more common the difference between a successful business and an unsuccessful one, especially when it comes to online presence, could be taking advantage of this new melding of Google Maps and YouTube.