Stay ahead of the market with our industry updates.

Filter articles by

Top Website Trends of 2022

Posted October 22, 2021 by G5

Have you ever visited a company’s website, only to think “Man…this looks like it was designed around the same time I made my middle school myspace page with blinking stars and rainbow background.” Just us? coolcoolcool.  You don’t want this to be your “dazzling” first impression.  We know that you DO want to start thinking […]

Image of a person drinking coffee, making a phone call, and looking at websites on the computer.

Get Ahead of the Top Marketing Trends for 2022

Posted October 5, 2021 by G5

We know, Labor Day feels like last weekend, and talking about 2022 feels…early. Our brains are still processing that somehow 2020 ended? And now somehow 2021 is almost over, too?! This has made many of us, marketers included, ask existential questions like, “what is time?!” So, if you just got your first pumpkin spice latte […]

Marketer pointing to a graph.

The Multifamily Marketer’s Digital Marketing Cheat Sheet

Posted August 25, 2021 by G5

It’s no secret, multifamily marketers are strapped for time and resources. Too many questions. Not enough hours in the day. How do I know my marketing IS performing? Which digital marketing channels are actually the most effective for our market size? How do I know they’re effective? Am I actually optimizing our advertising spend — […]

Image of someone writing on their hand.

Senior Living Digital Advertising Insights Unlocked

Posted July 26, 2021 by G5

We investigated data from G5 and our Premier Google Partnership to understand what happened in senior living marketing in 2020, and how it might shake up your 2021 digital advertising plans. A Day in the Life of G5 Data You might be wondering, what kind of data does G5 have at our fingertips? Glad you […]

multigenerational family around computer.

Top Secret Self Storage Budget Intel

Posted by G5

Raise your hand if you know someone who moved in the last year. 15.9 million people moved between February and July 2020. Some of these moves were “temporary” or maybe were considered temporary in March, but now they are unintentionally permanent-ish. Of course you can always move, but we know people moved for many reasons: […]

Woman looking into cardboard box.

Keeping Up With Website Accessibility

Posted July 18, 2021 by G5

Want to know something that’s harder to keep up with than the Kardashians when they’re no longer on E!? Keeping up with website accessibility.  We asked G5 subject matter experts — Ben Steward, VP Revenue and Thomas Lavallee, Sr. Director of Compliance — to break down the legal and technical landscape of website accessibility to […]

Photo of woman coding on computer.

Team Up To Level Up Leads to Leasing Experience

Posted July 12, 2021 by G5

What’s cooler than being cool? Ice cold. What’s better than being best-in-class? A G5 + Knock best-in-class partnership.  When we say best-in-class, we mean being the kind of MarTech (marketing technology) company who teams up strategically with other industry-specific partners to make our client’s lives easier and provide better insights on your leads and leases. […]

Two marketing professionals high five

Dos and Don’ts of Branding and UX

Posted July 7, 2021 by G5

A little louder for those in the back: your brand is what makes you stand out from your competition and be memorable to your customers. We heard from G5 designers and marketers — April O’Rourke, Caitlin Moriarty, and Christie Taylor — to get a crash course in building a UX-backed brand.  Let’s get to the […]

Wooden blocks with the words do it and don’t written on them.

Branding + the Attention-Economy: Be Creative to Be Competitive

Posted June 14, 2021 by G5

Back in the day, aka 2019, your property or community would be competing against other properties or communities. Seems straightforward, what changed? As all of our lives are increasingly online, and increasingly digitally-distracted, your property or community isn’t just competing to stand out against other similar businesses. Now you’re competing for attention against everything else: […]

Photo of a family, with dad kissing the baby and searching on the computer.

Three Tips for Using Data to Inform Marketing Decisions

Posted June 2, 2021 by G5

Data is one of the most powerful resources we have as marketers, but making data approachable, understandable, and actionable is a challenge. We all know the struggle of Excel or Google-sheet-induced-overwhelm. And, we also know how the benefits of those “a-ha!” data moments can lead to transformational change in how you use data in your […]

marketer looking at data on desktop computer

Enhance your digital foundation with high-performing Digital Advertising strategies.

Ready to amplify your impact?

Get a Demo