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How Texting Can Improve Senior Living Contact Rates

Posted September 5, 2019 by G5

Nearly three-quarters of adults over 65 own a mobile phone and both seniors and their adult children research senior living communities on their smartphones. With the population of adults searching for senior living online, this opens up new ways to respond. By adopting different methods of communication, your senior living sales team can better connect […]

texting improves senior living contact rates

Make Smarter Marketing Decisions with G5 Analytics

Posted June 13, 2019 by G5

Maximizing ROI to drive revenue growth is the number one concern for marketers today. Striking a balance between the right spend and the right programs can be incredibly difficult. As a result, marketers need better ways to use data to help them make decisions about their marketing programs. This analytical approach to marketing comes as […]

Make smarter marketing decisions with G5 Analytics

How AI, Machine Learning & Automation Are Helping Multifamily Marketers Become More Efficient

Posted April 3, 2019 by G5

Typically, when markets soften, budgets tighten. During this time, multifamily marketers can’t afford to lose leads. That means you need to find ways to stretch your marketing budget to attract more renters. Technology can help mitigate potential losses by increasing the effectiveness of your marketing. Artificial intelligence, machine learning, and automation reshape how marketers interact […]

Realtor showing house to a young couple wanting to rent it

What is AI?

Posted February 20, 2019 by G5

Artificial Intelligence (AI) is a machine’s ability to perform the high-level functions that we typically associate with human minds – that includes visual perception, speech recognition, problem solving, interacting with surroundings, and creative thought. AI is made up of two branches, machine learning and deep learning. These enable machines to employ algorithms that analyze massive […]

biometric verification and face detection

10-Year Technology Shifts and How They’re Changing the World

Posted February 6, 2019 by G5

Four modern technological advancements have reshaped the world, human connectivity, globalization, and consumerism. Major trends tend to rise in 10-year cycles, with a decade of focus and a burst of creativity and advancement. From the personal computer, internet, and mobile devices to artificial intelligence, the last 40 years have seen incredible shifts in new technology. […]

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