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Higher-Quality Leads: The Key To Smarter Marketing

Posted May 19, 2020 by G5

For both multifamily and self storage renters, picking up the phone is still the preferred way to connect with a property. In fact, G5 data shows that up to 90% of leads come to properties via phone call. However, not every person who calls a property wants to sign a lease. They might be current […]

Video Basics: A Guide to Creating Your Best Video Content

Posted May 4, 2020 by G5

Creating video content is one of the easiest ways to grab someone’s attention – and by someone, we mean leads! You don’t have to be a professional videographer to make stellar digital content. With a few of our tips and tricks, your videos will be fresh, authentic, effective, and can open up a whole new […]

Maximizing Leasing Season Results

Posted April 21, 2020 by G5

As a seasoned multifamily pro, you know that leasing season runs May through September. Marketers ramp up their advertising efforts to catch the wave of new renters in the summer months. Like clockwork, you know what to expect.  Leasing Seasons Vary by Market In our 1H 2020 Multifamily State of the Industry report, we took […]

Multifamily Outlook and Marketing: COVID-19 Update

Posted April 8, 2020 by G5

With COVID-19 at the forefront of every multifamily owner’s and operator’s mind, it is essential to monitor the rapidly changing economic conditions and understand the role marketing plays in helping you overcome the challenges ahead. G5’s latest Multifamily State of the Industry Report dives into the challenges facing the industry and how digital marketing can […]

Is Your Website Accessible to All?

Posted March 3, 2020 by G5

Website accessibility remains one of the hottest topics in digital marketing today. For those unfamiliar with website accessibility, it is the practice of properly designing and coding websites so people with disabilities can use them. The most widely accepted standards for website accessibility are the Web Content Accessibility Guidelines (WCAG) 2.0 developed by the World […]

G5 website accessibility graphic

G5 Bot: A New Way to Engage

Posted February 27, 2020 by G5

21.9 – that’s how many days it takes for the average multifamily renter to submit an inquiry to tour a property after first coming into contact with a brand. During that time, 85% of renters will visit a property’s website, according to the 2020 NMHC/Kingsley Apartment Resident Preferences Report. With such a short window to […]

Introducing G5 Bot, a multifamily chatbot

Control Marketing Costs with Predictive Ads

Posted February 11, 2020 by G5

Each fall, multifamily operators bunker down for budget bootcamp. Budgets are thoughtfully planned and funds are allocated to the areas of great impact. Relative to other operational line items, the marketing budget is small but mighty. And with the help of predictive marketing technologies that manage the pacing and allocation of digital advertising spend, it […]

Girl managing advertising spend

G5 Smart Digital Advertising Drives Higher Quality Conversions at a Lower Cost

Posted January 30, 2020 by G5

Search engine optimization (SEO) remains the most cost-effective tactic for driving qualified traffic to your website, but SEO alone doesn’t always deliver the volume of leads you need to keep your property at maximum occupancy. This is where G5 Smart Digital Advertising comes in. Unlike traditional digital advertising that relies solely on individual people to manage campaigns, […]

G5 Product Highlight: Smart Digital Advertising

What Renters Want

Posted January 14, 2020 by G5

If it feels like multifamily renters are shifting towards touring fewer apartment communities before signing a lease, it’s because they are. According to the 2020 NMHC/Kingsley Apartment Resident Preferences Report, during their last apartment search, 38% of the survey’s 373,000 respondents toured 1-2 properties, 37% 3-4 properties, and only 12% 5-6 properties.  This trend is […]

Renter searching for apartment on laptop

The Basics of UX Website Design for Customer Experience

Posted January 7, 2020 by G5

A lot of exciting new marketing technologies rolled out last year – and even more are set to be released in 2020. But before you start adding any new tech onto your stack, you need to have the basics of customer experience marketing locked in.  Customer experience marketing is showing you understand your customer and […]

Graphic design studio showing ux design website

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