Stay ahead of the market with our industry updates.

With a new decade rapidly approaching, it’s time to start thinking about which new technologies you want to add to your stack in 2020. Keep in mind that we’re in the age of the customer, and according to Forrester Research, companies who are ahead in customer experience have five times greater revenue growth than those […]

Many of today’s renters only visit one apartment community before signing a lease. That’s because most of the decision-making process now occurs online. If you want your sales staff to be more efficient, you need to increase your speed-to-lead. Digital marketing drives the right renters to your website and then converts them by offering options […]

In the past, renters chose communities that offered entertainment-focused amenities, like a clubhouse with a swimming pool. But now that the majority of people own computers and smartphones, amenities like business centers have gone the way of the dinosaurs. Today’s renters-by-choice prefer energy savings, safety, and convenience over onsite entertainment. Multifamily properties that adopt new […]

Use of automation and artificial intelligence is on the rise in multifamily and chatbots are a prime example. A chatbot is an online instant messaging tool programmed to interact with humans and perform certain tasks. This new smart tech helps marketers recruit new renters and helps residents with common requests like submitting payments and maintenance […]

On March 28, 2019, the Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook, stating that its advertising practices violate the Fair Housing Act (FHA). HUD asserted that Facebook violated the FHA by “encouraging, enabling, and causing” housing discrimination through its advertising platform. The FHA and similar state and local laws prohibit […]

Implementing new technologies in any industry takes hard work – both from management and employees throughout the company. Management puts a lot of time and energy into researching and planning which technologies to incorporate when. But in order to successfully integrate a new technology, you need to have buy-in from your team. Even the most […]

Display ads are often considered an awareness generation tactic, but that’s changing with the emergence of Google responsive display ads – just ask G5 multifamily client Mission Rock Residential. Like most multifamily operators, Mission Rock’s goal was  to attract and engage new renters during the slower leasing months. G5 advised Mission Rock to diversify its […]

G5 and Knock have teamed up to create a step-by-step guide that teaches you how to minimize potential exposure by ramping up your lead-to-lease velocity. First we walk you through best practices for generating qualified leads, then we teach you how to close those leads, fast. Nerd out with the pros and discover the techniques […]

Preparing to launch a new property can be overwhelming; however, having a location-specific digital marketing strategy in place helps you get ahead. Lease-up properties often require more legwork than taking over an already established community. Preparing month-by-month in advance of your launch generates buzz and allows you to pre-lease apartments before the doors have even […]

One of the best ways to kick off your 2020 budget camp is by reading case studies about what’s working for other companies in the industry. G5’s latest case study featuring Pillar Properties offers insight into how to use Dynamic Ads to improve digital ad performance. The More Phone Calls, Less Wasted Spend case study […]