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G5 Dynamic Ads offers multifamily marketers a smart solution to optimize their revenue management strategies. When you have available apartments, you want to generate inquiries from the most qualified prospects. Given that pricing is one of the most important considerations for people searching for apartments, displaying prices in ad text can help drive higher-quality conversions.  […]

With a seemingly endless supply of data at your fingertips, it’s important to know how to leverage it increase net rental income. Sure, digital marketing has helped you attract and convert new residents, but do you know what’s really working? By gaining a deeper understanding of the analytics and key metrics that truly matter to […]

Do your stabilized multifamily properties have a digital marketing strategy in place to maintain a steady pipeline of qualified renters? It’s not just lease-up assets and communities in saturated markets that need marketing to attract new residents. Stabilized properties need digital marketing to maintain a steady pipeline of qualified renters in order to maintain full […]

Knowing where your money is going and how it’s being managed is one of the biggest struggles for marketers. When working with an integrated marketing partner, you want to be able to see exactly what your money is being spent on, in what channels, and which campaigns generate the highest quality leads. Attribution and transparent […]

According to statistics from Trading Economics, the U.S. unemployment rate held steady at 3.6 percent in May 2019. This number remained unchanged from the previous month’s 49-year low. Low unemployment rates have impacted multifamily companies, causing a labor shortage across the industry. With the unemployment rate so low, companies are struggling to find skilled candidates […]

It’s here! G5 has officially released our newest Multifamily State of the Industry report for the second half of 2019 – and we’re switching it up this time. Instead of simply providing info on the latest trending topics, we’re providing key insights into how you can leverage the data included in this report to maximize […]

Renters consider a number of factors before making the decision to lease an apartment, including location, amenities, and community benefits. What’s most important though is price and availability. Do you have an apartment for rent that fits within their budget? If they can’t find this information on your website, they’ll call one of your competitors […]

The popularity and reach of social media has revitalized the concept of user-generated content and made it essential to any multifamily brand’s digital marketing strategy. Using content created by fans of your brand comes at little-to-no-cost to your business, which lowers customer acquisition cost and encourages engagement with your audience. User-generated content includes testimonials, social […]

We recently sat down with Meggan Shaw-Butler, G5’s Senior Director of Multifamily Strategy, to discuss new technology and opportunities for growth in the multifamily industry. Shaw-Butler opened up about her background in the industry and what ultimately led her to her current position at G5. She brings a wealth of experience, insight, and strategy to […]

Marketing always seems to be the first expense trimmed back when multifamily markets soften, when in reality it should be turned up or down, not on and off. In order to grow your business, it’s essential to understand how to scale your marketing dollars so you don’t feel the impact of shifting markets. One of […]