Stay ahead of the market with our industry updates.

We’ve all probably moved houses at some point. Moving generally makes packing a mid-size sedan into an everything-you-own-tetris-extravaganza. When there is 0.0 available space in your car for anything else (except you, the driver), you can’t see out the back window of your car. Your car now has massive blindspots. Your Prius now feels like […]

When was the last time you looked for an online review, or a testimonial to buy something as simple as a shower caddy? Last week? This morning?  Senior living is clearly an emotionally weighty decision, but if consumers, like you and I, are reading reviews for toothpaste, shower caddies, and just about everything else that […]

We get it. After watching natural disasters and seeing how state-by-state regulations are impacting communities differently, we understand that you need to know what’s happening where you are, or more importantly, where your senior living communities are.  National-focused reports, while helpful for examining industry trends, aren’t always giving you an on-the-ground snapshot of the markets […]

We get it. After watching natural disasters and seeing how state-by-state regulations are impacting communities differently, we understand that you need to know what’s happening where you are, or more importantly, where your self storage facilities are.  National-focused reports, while helpful for examining industry trends, aren’t always giving you an on-the-ground snapshot of the markets […]

We get it. After watching natural disasters and seeing how state-by-state regulations are impacting communities differently, we understand that you need to know what’s happening where you are, or more importantly, where your apartment communities are.  National-focused reports, while helpful for examining industry trends, aren’t always giving you an on-the-ground snapshot of the markets specific […]

You’ve read the headlines, we’ve read the headlines. AND, we dove into data to make sense of some of the senior living-focused headlines. We believe data tells stories, and helps marketers and investors make informed decisions. That’s why we dug up data from G5, NIC, and Argentum to help us make sense of what is […]

Here’s the deal, over the last year there have been a lot of loud, noisy, headlines. We believe data tells stories, and helps marketers and investors make informed decisions. That’s why we dug up data from G5, the 2021 Self Storage Almanac, and the 2020 Self Storage Demand study to share relevant, timely, industry data. […]

Remember the toilet paper hoarding, banana bread baking, “this will only last six weeks” stage of the pandemic? Whew. Home became the four letter word for office, school, gym, Zoom room, and the every-place. And, it changed how renters approached everything from selecting a city to live in, to the number of bedrooms deemed too […]

To our very important G5 Customers and Prospects: With your help, over the past 16 years, we have worked extensively to build the best-in-class digital marketing platform in our space. Along the way, we have tried to incorporate product enhancement requests, feedback, and input from you — our amazing customers. Our goal has always been […]

Our eyes can be a pretty bossy sense, and sway our judgment. This means, designers hold the power to use typography and photography to grab attention and guide researching renters and seniors on their path to conversion. Read on to learn the basics of the visual side of branding. Typography Did you ever write coded […]