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We hear it time and again, “New Year, New You.” You don’t need a totally new you, but maybe it’s just time for SMART-structured goal setting. Resolutions, while well-intentioned, sometimes miss the mark when it comes to changing behaviors. We’re not here to create unattainable-magic-wand-necessary changes. We are here to help you come up with […]

everyone is accountable for their work? Working with people who want to change the game is fun, frictionless, and meaningful. We believe best-in-class partnerships should feel like this as well. If you’re thinking about adding a partner to your tech stack, here are the basics in technology, tech stacks, and ways to frame the investment […]

How many times have you called a business recently to double check their hours, or ask questions about a policy? You’re not alone. When it comes to senior living, your prospective residents and their families also like to call. G5 data shows that picking up the phone is a preferred way to connect with your […]

Does managing and creating content for your property or community’s social media channels ever seem like “one more thing to do?” Or, does it feel daunting to come up with something clever to say under pressure? You’re not alone. Here are seven social media tips and tricks to elevate your property or community’s social media […]

Has it been a minute since you took algebra? Or have you had to refresh while teaching your teenager via distance learning? We know executives are looking to marketing teams for numbers, metrics, percent change, percent difference, and to figure out which numbers are significant to the company (and ultimately, how to replicate that kind […]

Sometimes measuring the effectiveness of marketing sources isn’t as clear-cut as we’d like it to be. There are a lot of variables and touchpoints during a complex buyer’s journey, like those we see in multifamily housing, senior living, and self storage. To add even more pressure, in our economically challenging times, most property and community […]

When we were listening to TED talks on disruption in 2019, I don’t think a year like 2020 was a scenario that played into too many people’s minds. It’s clearly a tumultuous time, but if we had to find an optimistic outlook, it’s this: as more of the leasing journey moved online this year, we […]

There is no doubt that COVID-19 is a market disruptor. If your marketing world continues to feel upside down, rest assured we are here to help. It’s clearly a tumultuous time, but if we had to find a silver lining, it’s this: as more of the resident journey moved online this year, we have new […]

Your sales team is often bogged-down with repetitive questions: availability, community amenities, tours, and COVID precautions. While there are many ways to handle these inquiries, a Virtual Sales Assistant (VSA) is a valuable solution. Let’s dive into what a VSA is, what they do, and the benefits of adding one to your senior living community’s […]

What have you bought online in the past few months? Many of us have turned to e-commerce to deliver either to our doorstep — or allow us to pick up curbside — any items we need. And we’re sure you’ve noticed, some online shopping experiences are better than others. Think of Amazon or Netflix, with […]