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Morgan Communities Case Study



Managing more than 140 apartment communities, Morgan Communities needed to find a better way to drive more qualified leads – and more cost effectively – than what Internet Listing Services (ILSs) were providing.

What happened?

Using the G5 Marketing Cloud and the expertise of the G5 Search Strategy team, Morgan Communities increased its conversion rates by more than 60 percent, while reducing ILS spend per community by 30 percent.