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G5 Gains Strategic Momentum to Better Serve Multifamily Industry With the Addition of Scott Allan




Bend, OR: G5, the digital marketing leader for real estate companies and one of North America’s fastest growing technology companies, today announced the appointment of Scott Allan as Director of Multifamily Sales – North America. A seasoned and committed sales leader with a successful track record for building and maintaining high-performing sales teams, Allan will be an integral leader in G5’s strategic expansion.


“We are continuing to invest in the front office to better serve our multifamily division,” says CJ Edmonds, Vice President of Sales. “Scott has a proven track record in sales strategy development, and his extensive experience puts us in a position to focus even more keenly on our existing and potential clients’ unique needs. We currently have a 93% client retention rate, thanks in large part to the performance and value of our products and services. But, as Scott knows, it’s also attributed to listening to our customers and developing close partnerships.”

Allan brings 24 years of experience in marketing and six years of experience in the multifamily industry, driving sales and services throughout the United States. He has worked with many respected publicly held corporations, including Dex Media, ReachLocal, and most recently RealPage, where he was Vice President of West Coast Sales.

“For me, it’s all about people first and working together to solve business challenges,” says Allan. “It’s imperative that as G5 grows, we continue to grow trust with our clients and deliver exactly what they need to be successful. I’m excited to be part of a company that offers the most comprehensive set of tools in the industry. G5 is the best fit, hands down.”

Allan’s addition to the team is part of G5’s plan to accelerate the company’s growth and innovation following a recent $76 million investment by PeakEquity Partners, a private equity firm focused on the enterprise software market.

About G5: G5 is the leading digital marketing provider in the real estate sector. In today’s increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 delivers marketing confidence amid the complexity of digital marketing with an innovative cloud-based platform that creates, measures, and optimizes the entire customer experience – from awareness to advocacy – for a fraction of the cost of traditional marketing approaches. The G5 Marketing Cloud delivers best-in-class experiences across search, sites, and social, and delivers tools that measure and optimize results.

Founded in 2005, G5 was recently named one of the fastest growing private US companies by Inc. magazine (4th year), one of North America’s fastest growing technology companies by Deloitte (5th consecutive year), and one of Oregon’s fastest growing private companies by Portland Business Journal (4th year). The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners. To learn how to maximize digital marketing effectiveness, please visit

Media Contact:
Molly Bull

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Amy Foster Trenz