Steer your reputation.
One of the most powerful ways to increase lead conversions is to manage your online reputation—individually for each location—and then feature reviews and ratings on each website.
Tapping into the selling power of current customers is a proven strategy to drive leads: According to ACNielsen, 92% of consumers say they trust earned media, such as peer reviews and recommendations, above all other forms of advertising.
Be visible with search.
In competitive markets with crowded search engine results pages, infusing review star ratings in a location’s search listing grabs attention and signals searchers to click on your link. In fact, click-through-rate increases between 14% – 20% when star ratings are present.
Extend data analytics into reputation.
Cultivating a positive online reputation across a large portfolio requires a consistent effort. G5 Reputation Manager enables you to monitor and score each location’s online reputation, to roll up scores regionally and across the portfolio, and to benchmark your scores against our hundreds of customers. Make operational improvements through sentiment and topic analytics so you know what is being said about your location.
Ready to Market with Confidence?
Adding reputation management into your marketing strategy increases visibility and taps into peer influence.
Automatically be notified when people write reviews on Google+, Yelp, Facebook, and additional sources specific to your market. Access your reviews in the G5 Reputation Management dashboard.
Easily respond to reviews via third-party review sources or assign them to individuals on your team through workflow features.
Automatically promote reviews to your website, based on a configurable minimum rating, and manually push your best reviews to the top.
Proactively send invitations to new move-ins and your happiest customers to rate and write a review for you; and when the rating is high enough, automatically send them a linkable invitation to write a third-party review.
By engaging with what people are saying about your business, you can spot trends and take action to improve your operations. G5's Reputation Manager gives you the ability to tag each individual review with the topic being discussed and then identify sentiment. Reputation analytics trends this data so you can assess primary positive and negative topics about your business for faster issue identification and resolution.