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The What, How, and Why of Social SEO White Paper



Needless to say, social media has evolved massively over the past decade. Today more than 70 percent of US online adults use social networking sites. And not surprisingly, search engines want to capitalize on the social signals produced when these millions of users participate in social networks. The challenge for today’s marketers is to learn how to optimize for those signals and integrate them into an SEO program.

This white paper is designed to provide you with an understanding of Social Search Engine Optimization (Social SEO):

  • What is Social SEO - what are social signals and why does online commentary matter
  • How Social SEO works – how social signals influence organic search rankings
  • Why Social SEO matters – why search engines must rely on social signals for relevant results