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From department stores to diamonds to bars of soap, millennials have been credited with killing dozens of industries and brands. But it’s not all bad news: this forceful group also has the power to reboot and save a product or idea – like the rental industry. Millennials are expected to be America’s largest generation by […]

While it’s common to plan your marketing efforts by quarter, have you also considered how seasonality impacts your digital advertising spend? Multifamily seasonality runs on a slightly different schedule than the standard quarterly calendar, especially given the long “spring” leasing season. We recommend using the following guidelines to spruce up your Q4 and plan for […]

In the early days of digital advertising, marketers relied on what little data they had to measure campaign performance: click-through-rate (CTR). For competitive industries like multifamily, low CTR could be mistaken as a warning sign of a slow leasing period, limited ad reach, and poor performance. However, it’s no longer so black and white. With […]

As the data revolution continues to take shape, it’s no longer acceptable to spend on anything and everything just to see what works. We now have access to an enormous amount of real-time data, as well as machine learning and artificial intelligence-backed programming to analyze it. It’s time to start incorporating this data to make […]

Thanks to millennials and retiring baby boomers, demand is outpacing supply for multifamily rentals. Younger households continue to delay marriage and the average age of first time parents, currently 26.3 years, continues to be later in life. These major life events are often triggered when people purchase homes. As millennials wait for marriage and children, […]

G5’s Multifamily State of the Industry Report for Q2 2018 is now available to download. The report is a comprehensive overview of industry performance, policies, market outlook, upward trends, and challenges. Report Recap: Market Trends The multifamily industry continues to remain strong, with its value outweighing other housing sectors. The overall number of renters reached […]

The number one reason why residents leave is the perceived value for rent paid. This is more than just the dollar amount paid — this requires positive interactions with community personnel and feeling a sense of community. Read on to learn how you can improve resident retention. Best Practices: A Guide to Understand Value-Add Strategies […]