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G5 Partners with MRI Software for Seamless Multifamily Integration

Posted June 19, 2019 by G5

Renters consider a number of factors before making the decision to lease an apartment, including location, amenities, and community benefits. What’s most important though is price and availability. Do you have an apartment for rent that fits within their budget? If they can’t find this information on your website, they’ll call one of your competitors […]

G5 integrates with MRI

Leverage User-Generated Content to Drive More Demand

Posted June 12, 2019 by G5

The popularity and reach of social media has revitalized the concept of user-generated content and made it essential to any multifamily brand’s digital marketing strategy. Using content created by fans of your brand comes at little-to-no-cost to your business, which lowers customer acquisition cost and encourages engagement with your audience. User-generated content includes testimonials, social […]

Man and dog in the park

How to Scale Multifamily Marketing

Posted May 28, 2019 by G5

Marketing always seems to be the first expense trimmed back when multifamily markets soften, when in reality it should be turned up or down, not on and off. In order to grow your business, it’s essential to understand how to scale your marketing dollars so you don’t feel the impact of shifting markets. One of […]

Idea to scale multifamily marketing

Stop Creating Hurdles to Leasing

Posted May 6, 2019 by G5

The temperature outside isn’t the only thing that’s heating up as summer approaches – so is the competition for multifamily search clicks. During this peak season, and throughout the year, having a streamlined website can help you convert more prospects into leads. Refining your website and making it both user-friendly and actionable helps eliminate possible […]

Hurdles

How AI, Machine Learning & Automation Are Helping Multifamily Marketers Become More Efficient

Posted April 3, 2019 by G5

Typically, when markets soften, budgets tighten. During this time, multifamily marketers can’t afford to lose leads. That means you need to find ways to stretch your marketing budget to attract more renters. Technology can help mitigate potential losses by increasing the effectiveness of your marketing. Artificial intelligence, machine learning, and automation reshape how marketers interact […]

Realtor showing house to a young couple wanting to rent it

Show, Don’t Tell with Virtual Property Tours

Posted March 25, 2019 by G5

Renters want to know exactly what they can expect before leasing an apartment from you, which means you need to do more than just list out features and show a few still photos on your website. Investing in virtual property tours allows you to show potential renters what they can expect in specific floor plans, […]

rent online concept, woman using internet website for rental apartments, houses and flats

Multifamily Designs Trends to Help You Stand Out Online and Off

Posted March 6, 2019 by G5

As younger renters enter the market, it’s important that multifamily developers, contractors, architects, and interior designers align their strategy with the preferences of this demographic. There are several multifamily design trends you need to know about if you want to stand out online and off. Larger Units According to Building, Design & Construction, condo and […]

Happy mid adult couple getting keys from realtor of their new home

A Guide to Branding Class A Multifamily Properties

Posted March 1, 2019 by G5

As multifamily markets become more competitive, it’s important that your properties stand out – especially if you own or operate a Class A lease-up in a city like Seattle or Boston. But getting top dollar rents isn’t easy, and resorting to concessions is never a good idea. The secret to reaching stabilization? It starts with […]

Coral pink bedroom with nature view 3d render,The rooms have wooden floors and Coral pink empty walls,Furnished with pink fabric furniture,There are large window sunlight shining into the room.

Boost Your Multifamily NOI with Digital Marketing

Posted January 15, 2019 by G5

Your prospects are continuously changing – both in audience type and in what they are looking for from a multifamily community. If the goal is to increase your NOI, your marketing needs to be able to adapt to these changes. The key to marketing impact is continuous measurement, learning, and optimization. Here are three ways […]

Two businessman team calculate about summary report annual on table office.

Best Practices for Responding to Online Reviews

Posted January 2, 2019 by G5

According to Moz’s 2018 Local Search Ranking Factors, review signals are one of the fastest growing thematic signals for local search. David Mihm, founder of Tidings and former Director of Local Search Strategy for Moz said, “Whether the increased ranking is due to review volume, keywords in review content, or the increased clickthrough rate those […]

Customer review, Usability Evaluation, Feedback, Rating system isometric concept. Vector illustration

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