Stay ahead of the market with our industry updates.

As the national unemployment rate continues to decline, strengthening all job sectors and demographics, the multifamily industry is improving right along with it. The number of renters has reached an all-time high and demand has matched supply, unit for unit, for years. Luxury apartment demand, in particular, is driving oversupply and competition for Class A […]

While it’s common to plan your marketing efforts by quarter, have you also considered how seasonality impacts your digital advertising spend? Multifamily seasonality runs on a slightly different schedule than the standard quarterly calendar, especially given the long “spring” leasing season. We recommend using the following guidelines to spruce up your Q4 and plan for […]