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Earning Trust Through Digital Marketing

Posted July 3, 2018 by G5

  There are two truths that set senior living apart from other real estate industries. The first is that the research and decision-making process involves both the prospective resident and their loved ones, usually adult children, who will not be living at the property themselves. The second is that, while it is a highly sensitive […]

Earning Trust Through Digital Marketing | G5

Reviews and Search Engines: Essential Do’s and Don’ts

Posted June 20, 2018 by G5

Your business’s reputation online matters. More than 90 percent of people say that online reviews impact their purchase decision. Not only are people making decisions about whether to lease from you, they are also more likely to find your website if you have strong reviews online. In fact, 84 percent of customers trust reviews when […]

To Increase Occupancy, Base Your Digital Marketing Strategy on Data and These Truths

Posted November 17, 2017 by G5

When it comes to digital marketing, data matters. Having the right approach, and the right data, is essential to keeping occupancy rates low.

G5 is participating in Google’s Beacon pilot program with Local Search benefits

Posted November 2, 2017 by G5

Google’s pilot program places physical beacons to communicate with mobile devices as people visit or walk by your business, potentially increasing their interactions with your location including reviews.

G5 Real Estate Blog News

Why User Behavior and Engagement Matter for SEO

Posted November 1, 2017 by G5

Learn how understanding user behavior metrics and increasing engagement on your site can influence your SEO and help improve your search rankings.

Use Inbound Marketing to Stand Out in Saturated Markets

Posted October 17, 2017 by G5

Learn how to increase your apartment community’s visibility in saturated markets with inbound marketing.

Why We Never Say ‘Facility’ in Senior Living

Posted October 4, 2017 by G5

When writing about senior living communities, it’s important to choose your words carefully.

What you need to know about 3 Google My Business (GMB) updates

Posted August 25, 2017 by G5

Get the latest on Google My Business (GMB) changes including Posts, Sites, and Messaging so you can stay on top of this important marketing channel.

G5 Real Estate Blog News

Market Data: Top Growth Metros in Multifamily Real Estate

Posted July 31, 2017 by G5

Using geographic search data, search competitiveness, population and rent growth projections as starting points can help you build a better marketing plan.

Are You Avoiding Black Hat SEO Tactics? Here’s How

Posted June 5, 2017 by G5

Unfortunately, not everyone plays by the same rules. Enter black hat SEO–tactics that violate search engine best practices, circumnavigating user experience for short-term gain.

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