MBK Senior Living Case Study

MBK’s properties stand out online with G5

The big challenge was to figure out where to best allocate MBK's online budget to compete with large senior living companies who have a lot of communities and capabilities. MBK's partnership with G5 has been a key driver of its online success. View the case study.

Close Collaboration Makes the Best Partnerships


  • Increase lead generation through digital marketing
  • Develop and continuously refine website and online reputation
  • Successfully compete with large senior living communities
  • Reduce reliance on paid referral sites


  • Developed and deployed redesigned website on the G5 Marketing Cloud
  • G5 Paid Advertising team drove more leads using paid search advertising on both Google Adwords, and Bing Ads
  • Developed remarketing and display campaigns on the Google Display Network

G5 went above and beyond to make the latest approaches and technologies available to us to help drive online referrals to our properties.

Robin Craig, Corporate Director of Marketing, MBK Senior Living

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