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Geo-Fencing vs. Geo-Targeting: What’s the Difference?

Posted April 5, 2019 by G5

Location-based technology has opened up a world of possibilities for real estate marketers. Along with an influx of data comes new terms and methods for targeting users based on their location. Geo-targeting and geo-fencing are often used interchangeably but they aren’t the same thing and should be used differently in your digital marketing campaigns. Understanding […]

Young Businessman pushing his city bicycle and using his smart phone. He has tattoos and hipster haircut. He just got positive reports from stock market. Using app on his smart phone. He is celebrating his success with fist up.

How AI, Machine Learning & Automation Are Helping Multifamily Marketers Become More Efficient

Posted April 3, 2019 by G5

Typically, when markets soften, budgets tighten. During this time, multifamily marketers can’t afford to lose leads. That means you need to find ways to stretch your marketing budget to attract more renters. Technology can help mitigate potential losses by increasing the effectiveness of your marketing. Artificial intelligence, machine learning, and automation reshape how marketers interact […]

Realtor showing house to a young couple wanting to rent it

Research Review: The Age Well Study

Posted April 1, 2019 by G5

Mather LifeWays recently published a report presenting extensive research exploring health in wellness in Life Plan Senior Living Communities. The Age Well Study: Comparing Wellness Outcomes in Life Plan Communities vs. the Community-at-Large study provides strong evidence for the benefits of Life Plan Communities and also highlights areas where wellness can be improved. The Age […]

Happy and friendly senior men and women having talk by cup of tea in cafe

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