Turn Digital Experiences Into Extraordinary Results

Join the 8,000+ properties using the G5 Marketing Platform. Learn how.

Our Mission

What if you could improve the online experience for your residents and their loved ones? From the moment they start their search to the first time they reach out to your sales team, what if that experience could assure them that your community is right for them?

At G5, we believe that every moment of your residents’ digital journey matters. So, we’ve perfected our marketing solution to make it easy for them to find their next home. It is the only senior living marketing solution that continually gets smarter — meaning a better experience for your residents and their loved ones and better performance for your community.

In the age of the hyper-informed, shop-anywhere consumer, your marketing has to be continuous, data-driven, and customer-centered.

Your future residents demand it.

Forward Design. Disruptive Technology.

Transform your marketing with data-driven design, performance-first websites, and best-in-class digital advertising that turn interest into action. G5 gives you the power to automate marketing decisions, leading to better experiences for your residents and their loved ones, and higher occupancy for your communities.

Show Up

Deliver a seamless, exceptional digital experience that matches your prospects’ unique preferences. G5 taps into data to understand your residents before they know you, allowing us to showcase your community on the right channels with the right message at the right time.

Show Up


Tailor the shopping experience to best meet your residents’ and their loved ones’ expectations and quickly turn their interest into tours. G5 delivers high-performing design and technology to elevate your brand — whether you have 3 or 300 communities.



Understand what works, make better decisions, and let automation make your next move. Having rich data and advanced analytics technology in-house means we don’t spend months trying to figure out what will work.

G5: By the Numbers
100  Senior Living Clients
1,500+ Senior Living Communities
75,000  Digital Advertising Campaigns
15+  Years In Digital Marketing
Drive occupancy with performance-first marketing.

Make marketing your competitive advantage. Learn how.

Featured Solutions

You can’t wait months — or, even weeks — for your marketing to catch up with your prospects. Our latest solutions leverage data to understand your future residents and their loved ones, and to tailor the research experience to best meet their expectations, quickly turning interest into quality leads.

G5 Studio

Our in-house agency has a passion for sharing what makes your brand special.

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Intent Trends

Let data and automation deliver the best results for every ad dollar spent.

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Outperform your competition through smarter marketing.

Get the right leads, faster. Learn how.

Why G5? Your Wins Are Our Wins.

Be Proactive

Understand what works and automatically tune community-level marketing decisions every day to help your residents’ loved ones connect with your community. We use machine learning, data science, and automation to continually and dynamically measure the impact of and make improvements to your marketing efforts.

Create the Right Connection

Ensure that every moment with your brand captures attention and turns interest into action. We deliver design-forward websites and digital content that not only look good, they never get in the way of your first objective — turning interest into quality leads. From website experience to local SEO and digital advertising campaigns, we develop a digital strategy to reach, engage, and convert seniors and their families quickly.

Earn Higher ROI

Generate higher-value leads for every dollar spent. We develop community-specific strategies that tap into data to continually get smarter — meaning better results for every dollar spent. G5 gives you the power to automate marketing decisions that lead to better experiences for your residents and their loved ones, and higher occupancy for your community.

Partner With the Best

Build a best-in-class marketing team that is relentlessly focused on driving better results for you. We spend every minute thinking about the best way to drive better performance for your communities. As an integral part of your marketing team, G5 works closely with you to build a strategy and marketing mix that support your community’s goals. Your wins are our wins.

What Our Customers Say

  • “In the end, the whole Radiant team was really thrilled with the process and the results of the website design. We are excited to see how these websites serve us over the next few years as the user experience is much improved and the whole look is more in line with our brand.”

    Jenni Bost

    Director of Brand Development

    Radiant Senior Living

  • “G5 is viewed as a key strategic partner to Brightwater Senior Living. Their interests in our digital success takes the worry out of marketing initiatives, and they do it in a way that represents the core values of our company.”

    Jason Myhre

    Senior Director of Sales & Marketing

    Brightwater Senior Living

  • “G5 went above and beyond to make the latest approaches and technologies available to us to help drive online referrals to our properties.”

    Robin Craig

    Corporate Director of Marketing

    MBK Senior Living

  • " The addition of FURTHER’s Virtual Sales Assistant has been a key part of our success. Our website now produces the highest share of move-ins for our communities and we have seen significant improvement in our cost-per-lead, attributed to our digital marketing strategy as well as a reduction in our reliance on third-party lead sources."

    Katie McHale

    Marketing and Communications Director

    Hearth Management

Marketing Matters More Than Ever

85% increase in website generated move-ins

Hearth Management

25% YoY online referral growth

MBK Senior Living

3.2x more leads

Brightwater Senior Living

Your Best-in-Class Tech Stack

With 15 years of experience in digital marketing for senior living, we’ve built valuable industry partnerships so that we can pass the benefits on to you. We work with — not against — your existing tech stack to ensure you get the most from your investments. Seamlessly integrate your CRM with your website and digital ads to understand which tactics are delivering leads.

Fun Fact:

The G5 Customer Data Platform has recorded over 1.3B digital touchpoints — including page views, phone calls, information inquiries, chat sessions, and tour requests.

Senior Living Marketing Resources

We’ve lined up our experts to share digital marketing insights, market trends, and the smartest tactics to help take your marketing to the next level.

Stuck in Silos? Data Insights Provide Clarity

Read It Now

The G5 MarTech Series

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G5 Webinars: Available On-Demand

But Wait There's More!


Our blog has the latest updates from around the industry. Read it now.