Turn Digital Experiences Into Extraordinary Results

Join the 8,000+ properties using the G5 Marketing Platform. Learn how.

Our Mission

What if you could improve the online experience for your renters? From the moment they start their apartment search to the first time they reach out to your leasing team, what if that experience could assure them that your property is right for them?

At G5, we believe that every moment of your renters’ digital journey matters. So, we’ve perfected our marketing solution to make it easy for them to find their next apartment. It is the only multifamily marketing solution that continually gets smarter — meaning a better experience for your renters and better performance for your property.

In the age of the hyper-informed, shop-anywhere consumer, your marketing has to be continuous, data-driven, and customer-centered.

Your renters demand it.

Forward Design. Disruptive Technology.

Transform your marketing with data-driven design, performance-first websites, and best-in-class digital advertising that turn interest into action. G5 gives you the power to automate marketing decisions, leading to better experiences for your customers and higher occupancy for your properties.

Show Up

Deliver a seamless, exceptional digital experience that matches your prospects’ unique preferences. G5 taps into data to understand your renters before they know you, allowing us to showcase your property on the right channels with the right message at the right time.

Show Up

Engage

Tailor the shopping experience to best meet your renters’ expectations and quickly turn their interest into tours. G5 delivers high-performing design and technology to elevate your brand — whether you have 3 or 300 properties.

Engage

Inform

Understand what works, make better decisions, and let automation make your next move. Having rich data and advanced analytics technology in-house means we don’t spend months trying to figure out what will work.

Inform
G5: By the Numbers
230 Multifamily Clients
4,000+ Multifamily Locations
75,000  Digital Advertising Campaigns
15+  Years In Digital Marketing
Fuel your leasing strategy with performance-first marketing.

Make marketing your competitive advantage. Learn how.

Featured Solutions

You can’t wait months — or, even weeks — for your marketing to catch up with your prospective renters. Our latest solutions leverage data to understand your future renters and to tailor the shopping experience to best meet their expectations, quickly turning interest into tours.

G5 Bot

Meet G5 Bot, an always-on assistant to greet and engage with future renters.

Learn More

Ad Optimization

Let data and automation deliver the best results for every ad dollar spent.

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Outperform your competition through smarter marketing.

Get the right leads, faster. Learn how.

Why G5? Your Wins Are Our Wins.

Be Proactive

Understand what works and automatically tune property-level decisions every day to attract ready-to-lease customers. We use machine learning, data science, and automation to continually and dynamically measure the impact of and make improvements to your marketing efforts.

Create the Right Connection

Ensure that every moment with your brand captures attention and turns interest into action. We deliver design-forward websites and digital content that not only look good, they never get in the way of your first objective — turning interest into quality leads.

Earn Higher ROI

Generate higher-value leads for every dollar spent. We develop property-specific strategies that tap into data to continually get smarter — meaning better results for every dollar spent.

Partner With the Best

Build a best-in-class marketing team that is relentlessly focused on driving better results for you. We spend every minute thinking about the best way to drive better performance for your properties. As your marketing partner, your wins are our wins.

What Our Customers Say

  • "The G5 team has been an exceptional digital marketing partner to TriBridge. Their expertise has taken our communities to the next level in the digital space."

    Erica Levy

    Director of Marketing

    TriBridge Residential

  • "Since we’ve had G5, we’ve been canceling one ILS contract after the next and taken that money and invested a portion of it in our G5 digital marketing efforts, which deliver leads that convert at three to four times higher rates than those from ILSs.”

    Maria Lashells

    Director of Marketing & Training

    Hills Properties

  • “G5 Bot has allowed our on-site sales teams to maximize their time by helping to serve information and answer questions for new customers on our website.”

    Ryan Perez

    Vice President, Marketing

    CF Real Estate Services

Marketing Matters More Than Ever

28% decrease in cost-per-conversion

G5 Multifamily Clients

85% increase in conversion rate

G5 Multifamily Clients

3x more conversions

Mission Rock Residential

Your Best-in-Class Tech Stack

With 15 years of experience in digital marketing for multifamily, we’ve built valuable industry partnerships so that we can pass the benefits on to you. We work with — not against — your existing tech stack to ensure you get the most from your investments. Seamlessly integrate your PMS with your website and digital ads to showcase available units and up-to-date pricing.

Fun Fact:

The G5 Customer Data Platform has recorded over 1.3B digital touchpoints — including page views, phone calls, information inquiries, chat sessions, and tour requests.

Multifamily Marketing Resources

We’ve lined up our experts to share digital marketing insights, market trends, and the smartest tactics to help take your marketing to the next level.

Maximizing Your Tech Stack: eBook

Read It Now

MarTech Series: The Online Experience

Download It Now

G5 Multifamily Webinars: Available On-Demand

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But Wait, There's More!

Events

Read our blog to get the latest updates from around the industry. View.