Turn Digital Experiences Into Extraordinary Results

Join the 8,000+ properties using the G5 Marketing Platform. Learn how.

Our Mission

What if you could improve the online experience for your renters? From the moment they start their apartment search to the first time they reach out to your leasing team, what if that experience could assure them that your property is right for them?

At G5, we believe that every moment of your renters’ digital journey matters. So, we’ve perfected our marketing solution to make it easy for them to find their next apartment. It is the only multifamily marketing solution that continually gets smarter — meaning a better experience for your renters and better performance for your property.

In the age of the hyper-informed, shop-anywhere consumer, your marketing has to be continuous, data-driven, and customer-centered.

Your renters demand it.

Forward Design. Disruptive Technology.

Transform your marketing with data-driven design, performance-first websites, and best-in-class digital advertising that turn interest into action. G5 gives you the power to automate marketing decisions, leading to better experiences for your customers and higher occupancy for your properties.

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Deliver a seamless, exceptional digital experience that matches your prospects’ unique preferences. G5 taps into data to understand your renters before they know you, allowing us to showcase your property on the right channels with the right message at the right time.

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Tailor the shopping experience to best meet your renters’ expectations and quickly turn their interest into tours. G5 delivers high-performing design and technology to elevate your brand — whether you have 3 or 300 properties.



Understand what works, make better decisions, and let automation make your next move. Having rich data and advanced analytics technology in-house means we don’t spend months trying to figure out what will work.

G5: By the Numbers
230 Multifamily Clients
4,000+ Multifamily Locations
75,000  Digital Advertising Campaigns
15+  Years In Digital Marketing
Fuel your leasing strategy with performance-first marketing.

Make marketing your competitive advantage. Learn how.

Featured Solutions

You can’t wait months — or, even weeks — for your marketing to catch up with your prospective renters. Our latest solutions leverage data to understand your future renters and to tailor the shopping experience to best meet their expectations, quickly turning interest into tours.

G5 Bot

Meet G5 Bot, an always-on assistant to greet and engage with future renters.

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Ad Optimization

Let data and automation deliver the best results for every ad dollar spent.

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Outperform your competition through smarter marketing.

Get the right leads, faster. Learn how.

Why G5? Your Wins Are Our Wins.

Be Proactive

Understand what works and automatically tune property-level decisions every day to attract ready-to-lease customers. We use machine learning, data science, and automation to continually and dynamically measure the impact of and make improvements to your marketing efforts.

Create the Right Connection

Ensure that every moment with your brand captures attention and turns interest into action. We deliver design-forward websites and digital content that not only look good, they never get in the way of your first objective — turning interest into quality leads.

Earn Higher ROI

Generate higher-value leads for every dollar spent. We develop property-specific strategies that tap into data to continually get smarter — meaning better results for every dollar spent.

Partner With the Best

Build a best-in-class marketing team that is relentlessly focused on driving better results for you. We spend every minute thinking about the best way to drive better performance for your properties. As your marketing partner, your wins are our wins.

What Our Customers Say

  • “Intent Trends has helped our marketing and operations team by making sure we spend our money in the appropriate categories. In doing that, we significantly decreased our cost-per-conversion to the tune of 67%, while still increasing our total conversions. Thank you to the G5 team for making this process seamless and successful!”

    Erica Levy

    Director of Marketing

    TriBridge Residential

  • "Since we’ve had G5, we’ve been canceling one ILS contract after the next and taken that money and invested a portion of it in our G5 digital marketing efforts, which deliver leads that convert at three to four times higher rates than those from ILSs.”

    Maria Lashells

    Director of Marketing & Training

    Hills Properties

  • “G5 Bot has allowed our on-site sales teams to maximize their time by helping to serve information and answer questions for new customers on our website.”

    Ryan Perez

    Vice President, Marketing

    CF Real Estate Services

  • "We quickly noticed the leads delivered by G5 Bot were already primed to be closed. This gives future residents more confidence going into a tour because they’ve been able to easily do their homework on the property. G5 Bot also helps our staff spend their time more efficiently, resulting in a better close rate."

    Susan Goff

    Director of Digital Marketing

    CREA Management

  • "Our team was eager to see G5’s Review Response service attract more decision-ready renters. The results speak for themselves: our review response rate soared, and we’re reaping the benefits of a stronger prospect pipeline."

    Rob Finney

    Co-Founder & President

    Commerce Capital Partners, LLC

  • "I love bots. Websites are amazing, but there are a lot of clicks involved and people don't want to click anymore. With G5 Bot, the answers to most questions are all right there in the corner of your screen, plus you can book a tour and fast track the information gathering to renting process."

    Kim Boland

    Director of Digital Marketing

    Morgan Properties

Marketing Matters More Than Ever

459% increase in digital advertising conversions

TriBridge Residential

81% increase in online review responses

Commerce Capital

400 additional leases year over year

Morgan Properties

Your Best-in-Class Tech Stack

With 15 years of experience in digital marketing for multifamily, we’ve built valuable industry partnerships so that we can pass the benefits on to you. We work with — not against — your existing tech stack to ensure you get the most from your investments. Seamlessly integrate your PMS with your website and digital ads to showcase available units and up-to-date pricing.

Fun Fact:

The G5 Customer Data Platform has recorded over 1.3B digital touchpoints — including page views, phone calls, information inquiries, chat sessions, and tour requests.

Multifamily Marketing Resources

We’ve lined up our experts to share digital marketing insights, market trends, and the smartest tactics to help take your marketing to the next level.

Stuck in Silos? Data Insights Provide Clarity

Read It Now

The G5 MarTech Series

Download Them Now

Four Headaches in Multifamily Housing

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Read our blog to get the latest updates from around the industry. View.